The field of marketing is focused on determining
consumer needs, developing strategies for communicating value to the
consumer, and maintaining consumer relationships that benefit both the
organization and its stakeholders.
With a Marketing degree from SBU,
you will learn how to translate consumer needs into services and products
that can then be sold at the local, national, and global levels. This field
requires creativity, logic, and analytical skills and SBU will equip you to
be successful with integrity.
The SBU Advantage
- With our emphasis on a personalized,
Christ-centered education and college experience, you will leave SBU better
prepared to be a Christ-like servant in the business world of the future.
- SBU's College of Business and Computer Science has achieved special
accreditation through the “teaching-focused” Association of Collegiate
Business Schools and Programs.
- All of our faculty have work experience
in the disciplines in which they teach and none teach in more than three
subject areas. Two faculty members have received the University’s
Distinguished Teacher award.
The Bachelor of
Science requires 30 hours of Marketing courses that are in addition to
general education and graduation requirements and completion of the COBACS
45-hour curriculum. Required courses are Design, Introduction to Graphic
Design, International Business, Consumer Behavior, Professional Selling,
Advertising, Marketing Research, Marketing Management, Retailing and Social
Clubs and Organizations
- Delta Epsilon Chi (Accounting Club): A campus organization designed
to foster community and academic enrichment for students pursuing
degrees in either Accounting or Accounting and Information Assurance.
SBU Accounting students benefit from a variety of activities and trips
throughout the year. The organization name comes from the accounting
phrase (D)ebits (E)qual (C)redits.
- Delta Mu Delta: A national business administration honor society
that recognizes and encourages academic excellence of students at
qualifying colleges and universities to create a DMD community that
fosters the well-being of its individual members and the business
community through life-time membership.
- Enactus: Formerly Students in Free Enterprise (SIFE), SBU Enactus is
a team of servant leaders that promotes free enterprise education as a
critical means of preparing others to lead rewarding, self-sufficient
lives in a global society.
Working in partnership with business and
higher education, Enactus is a global, not-for-profit that organizes and
motivates teams of university students who teach others an understanding
of the principles and values of market economics.
SBU Enactus has
won its regional competition 29 of the past 30 years and gone on to
succeed at the national level. In 2013, SBU Enactus finished in the Top
8 in the country!
Available private scholarships include:
Gary and Jane
Black Excellence Scholarship
Dr. B. E. Clark Distinguished Student
Van and Pearl Clark Memorial Scholarship
Soo Farr and Siew
Lin Lam Scholarship
Patrick Andrew Halligan Memorial Scholarship
Gladys Henderson Scholarship
Jack Henry and Associates Scholarship
Ralph Stufflebam Scholarship
Dexter Yager Business Scholarship
Psalm 15: In an effort to encourage dialogue and in hopes of
ingraining Christian perspectives in business and computer science students,
the College has adopted Psalm 15 as a guiding principle for our students.
The College is specifically dedicated to producing “Psalm 15 Professionals”
for servant leadership roles in business and computer science. Using Psalm
15 as a basis, eight character traits that should be hallmarks of students
and graduates of the College are Integrity, Service, Respect, Charity,
Faithfulness, Truthfulness, Humility, and Perseverance.
College CORE Curriculum
- ACC 2013 Principles of Financial Accounting
- An introduction to the concepts and principles underlying
accounting and financial information as used in operating a
business. Basic fundamentals of financial accounting from both a
preparer’s and a user’s perspective will be presented. The impact of
business events on an entity’s financial position will be emphasized
through an understanding of an organization’s operating, investing,
and financial activities.
- ACC 2043 Principles of Managerial Accounting
- A study of managerial accounting that focuses on the role of
accounting in the improvement of management practices and pays
specific attention to: cost accumulation, cost behavior, accounting
analysis, budgeting, management decision-making and control,
time-value-of-money and capital budgeting.
- BUS 2013 Business Communication
- A general introduction to the uses of communication in the
business world today. Four major sections include basic language
usage; communication foundations and writing principles; business
letters, memos and emails; and problem analysis and report writing.
- BUS 2023 Business Statistics
- An introduction to business statistics. Students will calculate
and interpret measures of center and dispersion. Normal, binomial,
Chi-square, F, t, and Poisson distributions, elementary probability,
sampling techniques, hypothesis testing, confidence intervals,
linear correlation, simple and multiple regression, contingency
tables and computer applications are also covered.
- BUS 3073 Legal Environment of Business
- Ethical, social and legal issues in business environment. The
development and resolution of contemporary issues found in the
business environment. Emphasis on the perspective and systematic
approach to the law to such issues. Topical areas: legal history,
reasoning, procedure; environmental, administrative, criminal and
tort law; law of contracts, law of sales.
- CIS 3303 Systems Management
- This course examines the issues and challenges involved in the
management and implementation of information systems. It includes a
foundational understanding of information technology, an overview of
the correlation between business and information systems, and the
challenges associated with the integration of multiple applications
across a variety of platforms.
- ECO 2023 Principles of Microeconomics
- A study of economic principles with emphasis upon
microeconomics. Includes a study of economics of the firm, consumer
demand theory and current problems.
- ECO 2033 Principles of Macroeconomics
- Study of the basic principles of macroeconomics designed to give
a broad understanding of the economy. Emphasis upon aggregate
problems and issues considered important to the nation.
- FIN 3053 Business Finance
- Study of the principles of financing short-term and long-term
capital needs of business firms in keeping with an objective of
maximizing the firm's value to its shareholders, i.e., stock price.
Special attention given to Capital Asset Pricing Model, the various
capital budget theories and computer applications.
- LDR 4043 Ethics and Professional Development
- A senior-level course that equips the graduating student with
the life skills and information necessary for making the transition
from college to the professional world. Emphases will be placed on
career development, etiquette, and personal financial planning.
Particular attention will be given to the role of personal and
professional ethics from a Christian worldview.
- MGT 3013 Principles of Management
- The study of the process of management, which is the
coordination of all the resources of organizations in order to
achieve organizational objectives. The management process will be
described, analyzed and applied to all types of organizations,
indicating the universality of management.
- MGT 3033 Operations Management
- An introduction to operations management, which is the design,
operation and improvement of the processes that transform inputs
into finished goods and services so as to meet the goals of both
manufacturing and service organizations. Students learn how to apply
the basic analytical models to operations decisions involving
planning, scheduling and controlling product and service facilities,
product and service design, processes, cost, quality, quantity
assurance, production, capacity, inventory management, just-in-time
production, supply chain management, project management and
- MGT 4083 Strategic Management
- Examine the cooperation that must exist across various
functional areas of the business to effectively scan the environment
and formulate, implement, evaluate and control corporate objectives,
strategies, and policies in order to positively influence the
long-term performance of the organization. A business simulation
program will be extensively utilized to reinforce the objectives of
the course. This course is the capstone requirement for majors in
computer information science and all majors from the Departments of
Accounting and Business Administration.
- MKT 3023 Principles of Marketing
- The study of the system of activities that constitute marketing
with emphasis on the principles, policies and strategies utilized to
identify and satisfy the needs and wants of consumers. The universal
application of marketing management in all forms or organizations is
- BUS 1193 Business Calculus
- Derivatives and antiderivatives of functions inclusive of
exponential and logarithmic, with applications to business and
economics. NOTE: A student who takes BUS/MAT 1193 and MAT 1195 will
receive credit for only MAT 1195.
- ART 1103 Design
- An introduction to basic two-dimensional visual design through
the use of traditional materials and tools to investigate line,
shape, value, texture and color with an emphasis on spatial
- ART 2703 Introduction to Graphic Design
- Introduction-level course to be concerned primarily with basic
issues and topics in graphic design. The course will introduce
vector-based, paint-based, and layout-capable software applications
through studio lecture, in-class exercises, and a variety of project
- BUS 4053 International Business
- Introduction to the multinational business organization and
environmental factors of international business. Emphasis on the
development of sound problem-solving, decision-making methods in the
analysis of environmental and organizational variables. The course
also examines strategies for firms involved in marketing across
national borders and in other countries. Special attention is given
to planning and implementing marketing mix variables in
- MKT 3033 Consumer Behavior
- Introduces the key terms, definitions, and concepts used to
describe consumer behavior. Students will learn how we shape our
product choices and purchase decisions by investigating the ways we
think; the ways we process, store, and retrieve information when
needed; and how relationships with others affect these decisions.
- MKT 3073 Professional Selling
- Investigation, study and practice in the science and art of
salesmanship, with emphasis on the consultative or professional
approach to ascertaining the needs and wants of others, and
assisting them to obtain satisfaction.
- MKT 3083 Advertising
- This course is designed as a creative, innovative introduction
to advertising. Types of advertising media, copy and style will be
evaluated, and emphasis will be placed on creativeness in
advertising. This course will include films, guest speakers, field
trips and creative advertising projects.
- MKT 4013 Marketing Research
- Provides the student with a basic understanding of the research
process as it applies to marketing and business problems. Subjects
covered include the scientific method, problem definition, research
design, data collection, data analysis, and interpretation. A
comprehensive research project and selected case analysis provide
opportunity for relating the theoretical concepts and techniques to
real world problems.
- MKT/MGT 4153 Retailing
- Explores the essential elements of the retail management
process. Topics to be covered include strategic planning, the
evaluation of retail customers and competitors, target market and
location selection, the retailing marketing mix, store design, and
managing human resources.
- MKT 4253 Social Media Marketing
- Explores the fundamentals, opportunities, and challenges of
Social Media Marketing. Students will be required to build and
participate in Web 2.0 sites (social networking sites, blogs, wikis,
video sharing sites, hosted services, web applications, mashups, and
folksonomies). After completing the course, students will know how
to strategically integrate Web 2.0 into a company’s marketing plan.