In the field of public relations you get to
control how an organization, product, service, or individual is viewed by
its constituents and the general public.
With a Public Relations
major from SBU, you’ll learn how develop strategies to portray your message
in the best possible way to your target audience. You’ll study business,
graphic design, writing, communication and psychology in an
The SBU Advantage
- With our emphasis on a personalized,
Christ-centered education and college experience, you will leave SBU better
prepared to be a Christ-like servant in the business world of the future.
- SBU's College of Business and Computer Science has achieved special
accreditation through the “teaching-focused” Association of Collegiate
Business Schools and Programs.
- All of our faculty have work experience
in the disciplines in which they teach and none teach in more than three
subject areas. Two faculty members have received the University’s
Distinguished Teacher award.
of Science requires 27 hours of Public Relations courses that are in
addition to general education and graduation requirements and completion of
the COBACS 45-hour curriculum. Required courses are Design, Introduction to
Graphic Design, Internship in Public Relations, Introduction to Public
Relations, Newspaper Writing, Advanced Public Speaking, Consumer Behavior,
Advertising, and Social Media Marketing.
Clubs and Organizations
- Delta Epsilon Chi (Accounting Club): A campus organization designed
to foster community and academic enrichment for students pursuing
degrees in either Accounting or Accounting and Information Assurance.
SBU Accounting students benefit from a variety of activities and trips
throughout the year. The organization name comes from the accounting
phrase (D)ebits (E)qual (C)redits.
- Delta Mu Delta: A national business administration honor society
that recognizes and encourages academic excellence of students at
qualifying colleges and universities to create a DMD community that
fosters the well-being of its individual members and the business
community through life-time membership.
- Enactus: Formerly Students in Free Enterprise (SIFE), SBU Enactus is
a team of servant leaders that promotes free enterprise education as a
critical means of preparing others to lead rewarding, self-sufficient
lives in a global society. Working in partnership with business and
higher education, Enactus is a global, not-for-profit that organizes and
motivates teams of university students who teach others an understanding
of the principles and values of market economics. SBU Enactus has
won its regional competition 29 of the past 30 years and gone on to
succeed at the national level. In 2013, SBU Enactus finished in the Top
8 in the country!
Available private scholarships
Gary and Jane Black Excellence Scholarship
Dr. B. E. Clark
Distinguished Student Scholarship
Van and Pearl Clark Memorial
Soo Farr and Siew Lin Lam Scholarship
Halligan Memorial Scholarship
Gladys Henderson Scholarship
and Associates Scholarship
Bill Williams Memorial Scholarship
Dexter Yager Business
Psalm 15: In an effort to
encourage dialogue and in hopes of ingraining Christian perspectives in
business and computer science students, the College has adopted Psalm 15 as
a guiding principle for our students. The College is specifically dedicated
to producing “Psalm 15 Professionals” for servant leadership roles in
business and computer science. Using Psalm 15 as a basis, eight character
traits that should be hallmarks of students and graduates of the College are
Integrity, Service, Respect, Charity, Faithfulness, Truthfulness, Humility,
College CORE Curriculum
- ACC 2013 Principles of Financial Accounting
- An introduction to the concepts and principles underlying
accounting and financial information as used in operating a
business. Basic fundamentals of financial accounting from both a
preparer’s and a user’s perspective will be presented. The impact of
business events on an entity’s financial position will be emphasized
through an understanding of an organization’s operating, investing,
and financial activities.
- ACC 2043 Principles of Managerial Accounting
- A study of managerial accounting that focuses on the role of
accounting in the improvement of management practices and pays
specific attention to: cost accumulation, cost behavior, accounting
analysis, budgeting, management decision-making and control,
time-value-of-money and capital budgeting.
- BUS 2013 Business Communication
- A general introduction to the uses of communication in the
business world today. Four major sections include basic language
usage; communication foundations and writing principles; business
letters, memos and emails; and problem analysis and report writing.
- BUS 2023 Business Statistics
- An introduction to business statistics. Students will calculate
and interpret measures of center and dispersion. Normal, binomial,
Chi-square, F, t, and Poisson distributions, elementary probability,
sampling techniques, hypothesis testing, confidence intervals,
linear correlation, simple and multiple regression, contingency
tables and computer applications are also covered.
- BUS 3073 Legal Environment of Business
- Ethical, social and legal issues in business environment. The
development and resolution of contemporary issues found in the
business environment. Emphasis on the perspective and systematic
approach to the law to such issues. Topical areas: legal history,
reasoning, procedure; environmental, administrative, criminal and
tort law; law of contracts, law of sales.
- CIS 3303 Systems Management
- This course examines the issues and challenges involved in the
management and implementation of information systems. It includes a
foundational understanding of information technology, an overview of
the correlation between business and information systems, and the
challenges associated with the integration of multiple applications
across a variety of platforms.
- ECO 2023 Principles of Microeconomics
- A study of economic principles with emphasis upon
microeconomics. Includes a study of economics of the firm, consumer
demand theory and current problems.
- ECO 2033 Principles of Macroeconomics
- Study of the basic principles of macroeconomics designed to give
a broad understanding of the economy. Emphasis upon aggregate
problems and issues considered important to the nation.
- FIN 3053 Business Finance
- Study of the principles of financing short-term and long-term
capital needs of business firms in keeping with an objective of
maximizing the firm's value to its shareholders, i.e., stock price.
Special attention given to Capital Asset Pricing Model, the various
capital budget theories and computer applications.
- LDR 4043 Ethics and Professional Development
- A senior-level course that equips the graduating student with
the life skills and information necessary for making the transition
from college to the professional world. Emphases will be placed on
career development, etiquette, and personal financial planning.
Particular attention will be given to the role of personal and
professional ethics from a Christian worldview.
- MGT 3013 Principles of Management
- The study of the process of management, which is the
coordination of all the resources of organizations in order to
achieve organizational objectives. The management process will be
described, analyzed and applied to all types of organizations,
indicating the universality of management.
- MGT 3033 Operations Management
- An introduction to operations management, which is the design,
operation and improvement of the processes that transform inputs
into finished goods and services so as to meet the goals of both
manufacturing and service organizations. Students learn how to apply
the basic analytical models to operations decisions involving
planning, scheduling and controlling product and service facilities,
product and service design, processes, cost, quality, quantity
assurance, production, capacity, inventory management, just-in-time
production, supply chain management, project management and
- MGT 4083 Strategic Management
- Examine the cooperation that must exist across various
functional areas of the business to effectively scan the environment
and formulate, implement, evaluate and control corporate objectives,
strategies, and policies in order to positively influence the
long-term performance of the organization. A business simulation
program will be extensively utilized to reinforce the objectives of
the course. This course is the capstone requirement for majors in
computer information science and all majors from the Departments of
Accounting and Business Administration.
- MKT 3023 Principles of Marketing
- The study of the system of activities that constitute marketing
with emphasis on the principles, policies and strategies utilized to
identify and satisfy the needs and wants of consumers. The universal
application of marketing management in all forms or organizations is
- BUS 1193 Business Calculus
- Derivatives and antiderivatives of functions inclusive of
exponential and logarithmic, with applications to business and
economics. NOTE: A student who takes BUS/MAT 1193 and MAT 1195 will
receive credit for only MAT 1195.
Public Relations Major:
- ART 1103 Design
- An introduction to basic two-dimensional visual design through
the use of traditional materials and tools to investigate line,
shape, value, texture and color with an emphasis on spatial
- ART 2703 Introduction to Graphic Design
- Introduction-level course to be concerned primarily with basic
issues and topics in graphic design. The course will introduce
vector-based, paint-based, and layout-capable software applications
through studio lecture, in-class exercises, and a variety of project
- BUS 4983 Internship in Public Relations
- Academically planned and supervised work experience in area(s)
of the student's major within business or other organizations,
approved by the faculty advisor and department chair as an
enhancement to the student's educational preparation at SBU. Written
reports will be required of the student and performance reports from
the employer. A maximum of six semester hours of internships may be
applied to the major.
- COM 2233 Introduction to Public Relations
- Emphasis upon understanding the theoretical foundations of
public relations. Attention to practical methods and steps in
conducting the processes and activities of public relations.
- COM 3373 Newspaper Writing
- An emphasis upon the essentials of journalism writing. Special
attention to principles and skills required to gather, write and
edit newspaper stories.
- COM 3313 Advanced Public Speaking
- Advanced study of preparation and delivery of various speech
types. Special attention to extemporaneous and manuscript speaking.
- MKT 3033 Consumer Behavior
- Introduces the key terms, definitions, and concepts used to
describe consumer behavior. Students will learn how we shape our
product choices and purchase decisions by investigating the ways we
think; the ways we process, store, and retrieve information when
needed; and how relationships with others affect these decisions.
- MKT 3083 Advertising
- This course is designed as a creative, innovative introduction
to advertising. Types of advertising media, copy and style will be
evaluated, and emphasis will be placed on creativeness in
advertising. This course will include films, guest speakers, field
trips and creative advertising projects.
- MKT 4253 Social Media Marketing
- Explores the fundamentals, opportunities, and challenges of
Social Media Marketing. Students will be required to build and
participate in Web 2.0 sites (social networking sites, blogs, wikis,
video sharing sites, hosted services, web applications, mashups, and
folksonomies). After completing the course, students will know how
to strategically integrate Web 2.0 into a company’s marketing plan.
Choose one of the following:
- COM 3163 Nonprofit Public Relations
- This course offers exploration of the unique persuasive and
organizational challenges associated with being a public relations
practitioner in the nonprofit sector. Students will learn how to
develop and implement public relations plans that will effectively
communicate with a variety of target audiences. Students will also
learn about various nonprofit public relations essentials such as
fundraising, establishing corporate partnerships, promoting
nonprofit organizations through special events, and maximizing the
use of the internet and social media.
- COM 3263 Public Relations and Crisis Management
- Students in this course will learn relevant theories and
practice the various communication skills necessary to develop and
implement public crisis response plans. Significant emphasis will be
placed upon the examination of historical and contemporary case
studies of both effective and ineffective instances of crisis
- MGT 4033 Human Resource Management
- Focuses on the policies, methods and techniques that
professional personnel and human resource managers create and
implement to achieve successful human resource programs.